The lawsuit was launched last year, following which ETS Express initiated a counterclaim to cancel S’Well’s brand right. It has been reported that after a two-week trial the jury sided unanimously with the defendant, which had argued that S’Well’s bottle designs were not sufficiently distinctive to qualify for trademark protection, resembling a cola-style shape that is widely used in the industry. US federal court finds no infringement of water bottle product – A court in the Southern District of New York has ruled that ETS Express’ bottle products, such as h2go Force, did not infringe a trademark owned by the S’Well bottle company. Coverage this time from Trevor Little (TL), Tim Lince (TJL), and Adam Houldsworth (AH). ![]() ![]() ![]() In our latest edition, we look at how fonts should be front-of-mind when looking at a brand’s image, the significant number of brands who now conduct influencer marketing, musician The Weeknd’s trademark dispute over a STARBOY trademark application, and a survey which reveals the number of consumers that would get a brand name permanently tattooed on their body. Every Tuesday and Friday, World Trademark Review presents a round-up of news, developments and insights from across the trademark sphere.
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